Using social networks only to send bulletins and promote your business is bad form. The first thing you want to do is create an engaging profile. It s often the first thing people notice. Taking the time set up a simple bio page is well worth the effort. If you re over thirty it may be difficult to grasp the personal nature of online networks.

When I went through on-campus recruiting for accounting firms in 1997 it was all about the navy suit and the ability to make vanilla small talk. We were taught to blend. Not anymore. Today